Harness The Power Of Forums To Generate Website Traffic.

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By Rob Winters

Traffic won't just come your way without you getting out there and putting up plenty of sign posts (e.g. backlinks) pointing in your direction!!
Traffic won't just come your way without you getting out there and putting up plenty of sign posts (e.g. backlinks) pointing in your direction!!
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Many Internet marketers and entrepreneurs are already successfully harnessing the power of online forums to increase targeted website traffic to their websites, merchandise and services. Most importantly, they've been doing this and continue to do so without any financial expense. The question you should be asking at this point is,how can you benefit from this fact, in order to start driving more highly targeted traffic to your products and websites?

It really doesn't matter what your particular niche or market is as you can be sure there are others out there with hobbies,pursuits and needs to match. One place where you can be sure people with such similar interests will tend to gravitate is to online forums. Forums which have inadvertently been specifically developed and evolved with people just like them in mind.Most people love nothing more than to chat and connect with others who share their particular needs,problems, interests and/or experiences. Forums are the perfect place for them to do this.Hopefully you can see that by finding forums matching your niche or products you provide yourself access to an already highly targeted market.A market that you, with just a little bit of time and effort, will easily be able to take advantage of.Once you're willing and ready to put in that time and effort you will quickly discover that you now have a great new way to obtain additional sales and customers which to date you've been otherwise missing out on.There are two primary steps you must take in order to harness the power of online forums effectively and appropriately.

Step 1:

This may be an obvious one but your initial task is to simply do some online searches to identify and subsequently register with forums that closely correlate with the niche or market you're focussing on. You will almost certainly find more than one that fits the bill.You can join as many as you want or as many as you think you can handle.If you need to be selective due to time constraints etc. just spend a bit of time on a few different forums with a view to assessing the quality and most importantly the activity levels of each. In general,the more organised and active the forums you choose are, the more cost effective and profitable your time and effort will be.

Step 2:

Your next task is the most important one.Your sole purpose here is to make yourself usefull to your fellow forum users.You do this by becoming an active and genuine contributor to the forums in question. Specifically you should endeavour todo some or all of the following;

  • Meaningfully take part in discussions
  • Answer the questions and queries of others
  • Post relevant and helpful information
  • Provide opinions,suggestions and tips
  • Otherwise contribute in ways that provide value
    and support to the forum community at large
  • Be Patient

Note: Under no circimstances should you actively or directly market or promote your products, sites or services within the body of your posts.This includes placing url or anchor text hyperlinks within the posts themselves.Doing so is almost universally frowned upon and usually detailed amongst the forum guidelines for posting. Failure to comply with guidelines and accepted practices will almost certainly see your contributions deleted or modified and could ultimately lead to you forfeiting your posting rights and possibly having your account closed entirely. Consider yourself warned!

The right way to do things!

Whilst you may not openly advertise within the body of your posts, you are normally allowed to place a link (sometimes 2) within your signature file which appears at the bottom of every post you make.So every time you post you provide others the opportunity to decide to click through a link within your signature which naturally brings them directly to your site or product. Some people will click through out of general inquisitiveness but this is were your time and effort will be truely rewarded. People who you have helped or interacted with, as well as people who have come to respect or otherwise appreciate your contributions and even those have just become more familiar with your online presence will be decidedly more inclined to click through your links. They will also as a result of the reputation and trust you have established be considerably more likely to follow through and purchase from you etc. You have the added advantage of not being percieved as a salesman or marketer. Nowadays people don't like to feel their being sold or marketed do and are usually much happier topurchase when they feel the decision is entirely theirs. They may even direct others, if not to your products and sites directly(which happens too btw) but to your threads and posts and in doing so they also confer some of their already established trust in you,onto others.I hope you can see how powerful this can become as the power of forums is still overlooked by many.

Some Additional Benefits:

  • People frequently use forum search functions. As your posts remain on the forums long after you've made them, they have the power to continually generate website traffic for you well into the future.The more popular they are and the more numerous they become, the greater this effect will be and the more exposure and potential sales you will create
  • In the process of regularly using and participating on forums you will gain invaluable insights into the needs and problems of your potential customers. You'll then be perfectly placed to cater for these needs and to offer solution to their problems.You will be continually able to refine and tailor your products and offerings to best match the desires and requirements of your chosen market

Initially it may seem a bit laborious to get things going but if you stick with it, this is a strategy with exponential potential (sorry i couldn't help it). A strategy which will allow you to harness the power of forums to generate website traffic and repeatedly gain you more significant levels of increased and trusting traffic and therefore sales, in addition to providing you with a greater and invaluable new awareness of your markets needs and desires.

Comments

Ancillotti profile image

Ancillotti Level 3 Commenter 12 months ago

Great Hub, Rob! Welcome to Hubpage, I hope you enjoyed here!

Cheers!

Rob Winters profile image

Rob Winters Hub Author 12 months ago

Thank You Ancilloti i appreciate that. I'm actually surprised how engaging the whole community sharing aspect of hubpages is. Lots of decent people on here :)

chinemeremz profile image

chinemeremz Level 2 Commenter 12 months ago

since the panda updates forums seems to be the only online platform not tampered with by this update.

It is cool reminding us of this potent and powerful traffic generation tool.

Welcome to hubpages and I look forward to reading more of your hubs

Rob Winters profile image

Rob Winters Hub Author 12 months ago

Thanks Chinemeremz - I do think it's one of those methods that will never lose it's effectiveness and really does result in targeted and trusting traffic if you do it earnestly -just takes some effort -got to give a little in order to get :)

Kyle Rivers profile image

Kyle Rivers 10 months ago

Heyyy this article could of been linked to my recently posted blog! Any who this gave me more insight. Great Hub my friend.

Rob Winters profile image

Rob Winters Hub Author 10 months ago

Thanks Kyle,i appreciate that.Glad you found it helpful :-)

rmjudkins 9 months ago

Rob, as a new hubber, I find this hub informative and hope that it will guide me in the direction of "exponential potential" (that was clever). Glad to see your score headed back in the right direction. Regards, Robert

Rob Winters profile image

Rob Winters Hub Author 9 months ago

Thank you Robert, i'm glad you found it useful. We're all striving for that all right.I figure we've all got to help each other in the right direction and you'll find plenty of helpful & friendly people here on hubpages.It's only 1 of many methods mind you but it can be very effective and it's free and can be enlightening too. Welcome to Hubpages Robert and best of luck to you :-)

ubanichijioke profile image

ubanichijioke Level 6 Commenter 9 months ago

Explicit and well written. Great tips and equally useful. Keep it up

Rob Winters profile image

Rob Winters Hub Author 9 months ago

Thank you very much ubanichijioke.I appreciate you reading and your nice comments.Hope it helps you and will do :-) TY

paradigmsearch profile image

paradigmsearch 6 months ago

Excellent info and well written. There is definite exponential potential (sorry I couldn't help it either). :-)

Rob Winters profile image

Rob Winters Hub Author 6 months ago

Thanks paradigm,appreciated.Thanks for stopping by & commenting. 'Realising Your Exponential Potential' - Hmm - sounds like a good title for a self help book.I'd better get realising...

jenubouka profile image

jenubouka Level 8 Commenter 6 months ago

I just started doing this with the forums, as you wrote it does take some time as well as finding a forum that is active on the daily. Awesome.

Rob Winters profile image

Rob Winters Hub Author 6 months ago

Thanks jenubouka.Glad to hear it.Yep it's not a quick fix but it is a solid strategy to add to your arsenal and if you're only working or focussing on a one or two niches you are interested in you'll likely enjoy the process and often learn useful things in the process.Thanks for reading and your comments (never got or missed the notification e-mail so only just noticed it now).

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